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Question
Which of the following is not a part of sales promotion activities?
Which of the following is not a part of sales promotion activities?
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Solution
The correct option is C Online marketing
Sales promotion is a pull marketing technique. It is done by providing various offers and discounts to the customers. The company can also motivate dealers and distributors of the distribution channel by offering commission, gifts, etc. Online marketing does not qualify as a sales promotion as it does not offer any incentive to the consumer on the purchase of the company's product.
Sales promotion is a pull marketing technique. It is done by providing various offers and discounts to the customers. The company can also motivate dealers and distributors of the distribution channel by offering commission, gifts, etc. Online marketing does not qualify as a sales promotion as it does not offer any incentive to the consumer on the purchase of the company's product.
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