Question

Which of the following is not a product-mix strategy?

• A. Trading up
• B. Alteration
• C. Simplification
• D. Value addition

Answer 1

The correct option is D Value addition

• Product mix is one of the 4P's of marketing mix. The number of product lines that a company offers its customers, when all these product lines are grouped together they form a product mix of the company.
  
• Trading up strategy consists of adding the high price product in it's existing product line.
  
• Alteration strategy refers to improving the existing product in the product line.
  
• Simplification strategy refers to simplifying the existing product.