Which of the following method is adopted for product differentiation?
A
Use of trade marks
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B
Use of brand names
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C
Technical specifications of a product
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D
All of above
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Solution
The correct option is D All of above Product differentiation refers to the different between the products of two or more sellers whose products are close substitute of each other but they are not the same.
Therefore, due to the basic difference between these products they are called differentiated products.
In such a market, the seller uses trade marks, brand names and technical specification of the product for intensive selling.