The correct option is B r4
Concept Involved:–––––––––––––––––––––––
Multiplication of a number to itself m times, such as a×a×a×... upto m–– times, would be equal to a(1+1+1+...m times)=am––––––––––––––––––––––––.
(multiplication rule of exponents)
Here, r×r×r×r is the multiplication of r to itself 4 times.
∴ r×r×r×r=r(1+1+1+1)=r4
Hence, option (b.) is the correct one.