Question

Which of the following relates to relationship marketing?

• A. One time purchase
• B. Two time purchase
• C. Repeated purchase
• D. Wealth maximisation

Answer 1

Answer: (C)

Repeated purchase

Relationship marketing is a part of Customer Relationship Management, Relationship marketing focuses on customer loyalty and long term engagement rather than short term goals. Repeated purchase made by the consumer relates to the loyalty of the consumer towards the brand.