Question

Which of the following steps of purchase decision process is in sequence?
$1.$ Problem recognition
$2.$ Search for alternatives
$3.$ Evaluation of alternatives
$4.$ Purchase action
$5.$ Post purchase action

• A. $1,3,2,4,5$
• B. $1,2,4,3,5$
• C. $2,1,3,5,4$
• D. $1,2,3,4,5$

Answer 1

Answer: (D)

$1,2,3,4,5$

To take a purchase decision or if we are planning to purchase something we need to follow certain steps, They are:

1. Problem recognition i.e what actually we want

2. Search for alternatives i.e what are the options available

3. Evaluation of alternatives i.e which is the better option

4. Purchase action i.e to make a purchase decision

5. Post-purchase action i.e action to be performed after purchasing.

Thus the correct answer is D