Question

Which of the following type of advertisement helps to target specific geographic neighborhood?

• A. Television
• B. Radio
• C. Newspaper ads
• D. None of the above

Answer 1

Answer: (C)

Newspaper ads

The correct answer is Option C.

Advertisements are designed according to the target audience i.e. the potential buyers of the product or service. The medium of advertisement is also selected according to the same. The reach of the advertising medium plays an important role in deciding the type of advertisement to be used.

Television as a medium has a large audience and reach. The advertisement can be received at a national level. Therefore, it proves to be an expensive and unsuitable medium to target specific geographic neighborhood. Similarly, radio as an advertising medium also targets listeners that are widespread. The advertisement can be received by many over a large geographic area.

Therefore, Option A and B are incorrect options.

Newspapers are printed region-wise and therefore when a firm aims to target a specific geographic neighborhood this is the most suitable medium for advertising.

Thus, option C is the correct answer.