Which of the following was a marketing innovation of General Motors in the 1920s to help consumers buy more expensive cars?

Subliminal advertising

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Rebates

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Discounts for trading in an old car

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Bargaining

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The installment plan

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Solution

The correct option is E The installment plan
The installment plan initiated more and more consumerism , determining new varieties availability of cars.

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Which of the following was a marketing innovation of General Motors in the 1920s to help consumers buy more expensive cars?

The correct option is E The installment planThe installment plan initiated more and more consumerism , determining new varieties availability of cars.

The correct option is E The installment plan
The installment plan initiated more and more consumerism , determining new varieties availability of cars.