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Question

Which one of the following modes of entry brings the firm closer to international markets?

A
Domestic business
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B
Increasing advertisements in home country
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C
Improving R&D
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D
Joint Venture
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Solution

The correct option is D Joint Venture
In joint venture, both foreign and local entrepreneurs jointly form a new enterprise. The foreign company benefits from a local partner's knowledge of the host countries regarding the competitive conditions, language, political systems, culture and business system, thus bringing the firm closer to the international markets.

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