Which one of the following modes of entry brings the firm closest to international markets?

Licensing

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Franchising

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Contract manufacturing

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Joint venture

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Solution

The correct option is B
Franchising

Franchsing is an authorization granted by a government or company to an individual or group enabling them to carry out specified commercial activities in another or the same country. It brings the firms closest to international markets than any other mode.

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Similar questions

Which one of the following modes of entry brings the firm closer to international markets?

(a) Licensing

(b) Franchising

(d) Joint venture

Which one of the following modes of entry requires higher level of risks?

(a) Licensing

(b) Franchising

(d) Joint venture

Which one of the following modes of entry permits greatest degree of control over overseas operations?

(a) Licensing/franchising

(b) Wholly owned subsidiary

(d) Joint venture

Outsourcing a part of or entire production and concentrating on marketing operations in international business is known as

(a) Licensing

(b) Franchising

(d) Joint venture

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