Which one of the following modes of entry requires higher level of risks?
A
Licensing
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B
Franchising
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C
Contract manufacturing
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D
Joint venture
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Solution
The correct option is D Joint venture Foreign firms entering join ventures share the technology and trade secrets with the local firms in the foreign countries which always runs a risk of such a technology and secrets being disclosed to other apart from the risk associated with entry into foreign markets with unknown business enviornment.