Question

Which one of the following stages of the marketing research process is most expensive?

• A. Data analysis
• B. Data collection
• C. Developing the research plan
• D. Report writing

Answer 1

Answer: (B)

Data collection

Data collection refers to the collection of data from several sources for the purpose of research so that the sampling process can be carried forward easily. Therefore, it is one of the most expensive process as it is required to be collected from various sources.