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Question
Which theory is considered as a comprehensive attempt at explaining consumer's behaviour?
Which theory is considered as a comprehensive attempt at explaining consumer's behaviour?
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Solution
The correct option is B Howard-sheth theory
Howard-Sheth theory explains how consumers behave while buying a product or rendering a service in the market. It assumes that consumer is rational while buying the product and how the consumer is getting affected through physical, symbolic and social characteristics of the product, through marketing and their need for the product or service.
Howard-Sheth theory explains how consumers behave while buying a product or rendering a service in the market. It assumes that consumer is rational while buying the product and how the consumer is getting affected through physical, symbolic and social characteristics of the product, through marketing and their need for the product or service.
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