Commercialisation of cricket- A media & market perspective
Which was the...
Question
Which was the major medium through which cricket bodies commercialised the sport?
A
Stadiums
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B
Magazines
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C
Televisions
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D
Radio
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Solution
The correct option is C Televisions Televisions were the major medium through which cricket bodies commercialised the sport. Televisions are a widely used source of media. So this enabled them to make money through advertisements.