Who coined the expression marketing mix?

Henry Fayol

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Neil Borden

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Peter Drucker

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Abraham Maslow

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Solution

The correct option is A Neil Borden
Professor Neil Borden published a retrospective article detailing the early history of the marketing mix. Marketing mix is a combination of factors that are in a company's control to influence consumers to purchase its products. The 4P's of marketing mix are product, price, promotion and place.

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