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Question

Who gave a significant contribution in the study of consumer behaviour?

A
A.C. Pigou
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B
Adam Smith
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C
Alfred Marshall
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D
J.B. Say
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Solution

The correct option is D Alfred Marshall
Alfred Marshall was one of the most influential economist of his time as he brought up the idea of demand and supply, marginal utility and cost of production. His works focused on how consumers behave in the market at a given price of the good based on the budget of the consumer with various other factors assumed.

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