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Question

Who gave the concept of "Balanced Score Card"?

A
Michael Porter
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B
R.S. Kaplan
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C
D.P. Norton
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D
Both (b) and (c)
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Solution

The correct option is D Both (b) and (c)
The concept of "Balanced Score Card" was given by R.S Kalpan and D.P Norton. Balanced score card is performance metric. It is used to measure the result of external outcomes.

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