In a refrigerator, the freezer at the top of the unit contains the evaporator, which cools the air.
Cold air is denser than warmer air, so it sinks to the bottom of the freezer.
There the cold air flows through vents (usually inside the meat keeper) into the refrigerator cabinet where it sinks to the bottom of the fridge (the crisper).
Air warmed by the contents of the fridge rises as the cold air displaces it, and the 'warm' (only a few degrees difference) air enters the freezer compartment where the cycle begins again.
Hence, the freezer in a refrigerator is fitted near the top so that it can cool the whole interior by setting up convection currents.