Why are the prices of goods lower in super markets than in other retail stores?
A
Because of bulk purchasing.
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B
Low profit margins.
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C
Both A and B
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D
None of the above
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Solution
The correct option is C Both A and B A super market is a large retailing
business unit selling wide variety of
consumer goods on the basis of low
margin appeal, wide variety and
assortment, self-service and heavy
emphasis on merchandising appeal.
The prices of the products are
generally lower than other types
of retail stores because of bulk
purchasing, lower operational
cost, and low profit margins.