Question

Why did consumer movement begin in India? Describe this movement.

Answer 1

The consumer movement in India began because of many factors. It started as a social force with the need to protect the consumers against unfair and unethical trade practices being followed by many retailers and manufacturers. These included creating artificial shortages, hoarding cereals and other agricultural products, black marketing of goods and adulteration of cooking oils and food items. Till 1986, consumer organizations were highlighting issues by writing articles in newspapers and magazines about these bad practices of merchants.