Question

Why does McDonald's Switzerland communicate the prime burger's advertisements with the add-on ‘by René Schudel’?

Answer 1

1. To promote the popularity of the Chef outside of television shows.
2. Customers know and trust the name René Schudel as being of good quality.
3. Customers perceive René Schudel as a Swiss brand, which underlines McDonald’s local strategy.
4. In order to diversify their business in television shows where Rene Schudel appears.
5. Both b) and c)

Answer option E: Both b) and c)

Explanation: Using well existing and trusted brands in association with other brands increases the sales. In marketing, utilisation of already perceived good brands increases sales volume because consumers will start using both brands.