Question

Why does the sales person in a cloth store switch on all the lights, when we go in, to purchase clothes?

Answer 1

Our sense of sight plays an important role in what we are buying from a cloth store. Salesperson leaves some subtle cues around us so we spend more. These are small symbolic cues that have a big impact on what we decide to buy, and how long we're willing to stay in a store. These small symbolic cues have a great impact on us which decide what we will buy and how long we will stay in a store. On switching the lights we have a panoramic view of a store, here our sights decide what we are going to buy. As we see more of the products we will add some extra items to our list.

So, due to reasons are shown above salesperson switch on all the lights.