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Why was Ganga Action Plan launched?

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Ganga Action Plan was launched by Rajiv Gandhi in India on January 14, 1986. The main aim of this plan was to protect the river Ganga from further more pollution. It was launched to improve the quality of water treatment of the sewage, interception and other methods, also to prevent the mixing of the industrial wastes. But this plan was later failed as there was found to be no change in the concentration of the pollutants and level of pollution.

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