The mesomeric effect is the polarity developed between atoms in a conjugated system via electron transfer or –bond electron transfer.
The mesomeric effect is separated into two categories: +M and -M effects.
+M effect
The group must have either a lone pair of electrons or a negative charge to produce the +M effect.
The +M effect causes the conjugate system to have a negative charge, or the electron density to rise in the conjugate system.
These conjugate complexes have a higher electrophile reactivity and a lower nucleophile reactivity.
Group showing +M effect: etc.
–M effect
The group must have either a positive charge or an empty orbital for the –M effect to occur.
The –M effect makes a molecule more reactive to a nucleophile by lowering the electron density in the conjugate system, but also makes it less reactive to an electrophile.