Motivation refers to the act of inducing and motivating an individual to follow a particular course of action for the accomplishment of organisational goals.
The factors that motivate an entrepreneur can be classified as internal and external factors.
Internal Factors
i. Passion or desire to do something
ii. Work experience in similar field
iii. Proper education and technical knowledge
External Factors
i. Financial help from the government
ii. High demand for the product
iii. Easy availability of raw materials, infrastructure and credit