i. Consumer ignorance - Consumers, at large, are ignorant of their rights and responsibilities and various redressal mechanisms available to them. Therefore, it is important to educate them and make them aware of the same for their welfare.
ii. Consumer exploitation - Consumers often face exploitation in the form of unfair trade practices such as black marketing, hoarding and adulteration. Thus, they should be made aware of various means through which they can protect themselves against such exploitation.
iii. Unorganised consumer groups - To protect their interests, consumers should create consumer groups and establish organisations and work towards ensuring their protection against any form of exploitation.