i. To be aware - A consumer should be well aware of the availability of various goods and services. This enables him/her to make an informed decision.
ii. To be active - A consumer should always be active while making the purchase and look for fair deals along with verifying the certification marks before purchasing goods. These marks include ISI (in case of electrical goods) and AGMARK (in case of agricultural goods).
iii. To protect environment - He should use environment friendly products and should ensure that the disposal of goods do not harm the environment or surroundings.
iv. To read labels - Label on a product provides information regarding its price, weight and expiry date. Thus, a consumer should read the labels carefully while buying goods.
v. To ensure honest transactions - A consumer should always go for legal transactions and discourage illegal trade practices such as black marketing and hoarding.
vi. To ensure safety - A consumer should carefully read the manual and instructions provided by the manufacturer so as to ensure safe use of the product.