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Question

Write the objectives of Marketing Assistance scheme.

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Solution

The objectives of Marketing Assistance scheme:

- To enhance marketing capabilities and competitiveness of the MSMEs.

- To showcase the competencies of MSMEs.

- To update MSMEs about the prevalent market scenario and its impact on their activities.

- To facilitate the formation of consortia of MSMEs for marketing of their products and services.

- To provide platform to MSMEs for interaction with large institutional buyers.

- To disseminate/propagate various programmes of the Government.

- To enrich the marketing skills of the micro, small and medium entrepreneurs.


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