Question

According to Kotler, an attractive target market for a business needs to be as follows:

• A. Measurable, specific, attractive, important
• B. Profitable, sustainable, unique, realistic
• C. Specific, social, economic, structured
• D. Realistic, accessible, significant, measurable
• E. Accessible, actionable, measurable, substantial
• F. None of the above is correct

Answer 1

The correct option is E

Accessible, actionable, measurable, substantial

Explanation:A target market is a gathering of clients or customers inside a business’s useful accessible market, at which a business aims its promoting resources and efforts. A target market is a subset of the total market for a service or a product. When a business plans a good process for its obtained target market, policies should be framed such that they are accessible, actionable, measurable, and substantial.