Question

Complete the following sentence: A brand______________

• A. Requires daily management and regular change in consumer perception with the help of the marketing mix
• B. Helps to differentiate a product or a service from other offers within the same market
• C. Plays a key role for the customer using it as a reference point
• D. Offers success and a competitive advantage in the market
• E. Both c) and d)
• F. Both b) and c)

Answer 1

The correct option is F

Both b) and c)

A brand is a name, term, plan, image, or whatever other components, that recognises one dealer’s services and products as unmistakable from those of different merchants.