Question

Defining the business model and marketplace of a hotel unit is fundamental before starting the marketing planning process because

1. It gives a clear idea of what the existing supply is in the market.
2. It allows the identification of potential demand for the hotel unit.
3. It provides a clear marketing strategy.
4. It allows identification of marketing mix activities.
5. It clarifies customer needs and wants.
6. Both a) and b)

Answer 1

Answer option F: Both a) and b)

Explanation: A marketing planning process is a methodical approach to creating marketing objectives, techniques, and execution strategies. It can be adjusted to a wide assortment of circumstances, from the routine planning of new business development activities, the launch of a new firm or practice area, to the repositioning of an existing firm.

The option a) and b) are correct.