Question

Give the Meaning of 'directing'

Answer 1

Directing refers to that management function which is concerned with guiding, inspiring, counselling and leading people towards the accomplishment of the organisational goals or objectives.

Importance of directing can be highlighted from the following points:

1. It helps in attaining the organisational goals by initiating action from the employees of the organisation.
2. It helps in integrating the individual efforts of the employees and combine it towards achieving the organisational objectives.
3. It provides motivation and leadership to the employees thereby guiding them to recognise their full potential and nurture their capabilities.
4. It helps in bringing about changes in an organised manner in the business, which reduces resistance and is accepted by all the employees.
5. It helps in stabilising the organisation as cooperation between the employees and management will ensure more commitment to the organisation.

Also read:

• Elements of Directing
• Difference Between Planning and Controlling
• Importance of Controlling
• Importance of Directing

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