JetBlue's promise to put ‘You above all’ by bringing humanity back to travel is their ____.
Value proposition
Answer A. Value Proposition
Explanation: A value proposition is a guarantee of significant value to be conveyed, communicated, and recognized. It is likewise a conviction from the client concerning how value will be conveyed, experienced, and obtained. An offer can apply to a whole organization or parts thereof, consumers’ accounts, items, or services.