Packaging is important not only for the protection of the product but also serves as ________.
(a) Quality product
(b) Complex graphics
(c) Promotional tool
(d) Promotion budget
Answer (c) Promotional tool
Explanation: In marketing, promotional tools allude to a promoting correspondence used to communicate to interest groups or target audience, the general benefits of a service, product, brand, or issue; more often than not, persuasive in nature. The point of promotion is to expand awareness, make revenue, produce sales, or make brand loyalty.