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Question
The Badrutt's Palace Hotel in St. Moritz's point of differentiation is the historical building, a landmark in St. Moritz. Which marketing mix tool is being used by Badrutt's Palace to attract customers to the hotel?
The Badrutt's Palace Hotel in St. Moritz's point of differentiation is the historical building, a landmark in St. Moritz. Which marketing mix tool is being used by Badrutt's Palace to attract customers to the hotel?
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Solution
- Promotion
- Price
- Place
- Product
- None of the above, the building of a hotel is not part of the marketing mix.
Answer option D: Product
Explanation: A product is whatever can be presented to a market that may fulfill a want or need. In retail, products are called merchandise. In assembling, items or products are bought as unrefined components and sold as completed merchandise. Items are generally unrefined substances like metals and farming items. However, the term can likewise allude to anything broadly accessible in the open market.
- Promotion
- Price
- Place
- Product
- None of the above, the building of a hotel is not part of the marketing mix.
Answer option D: Product
Explanation: A product is whatever can be presented to a market that may fulfill a want or need. In retail, products are called merchandise. In assembling, items or products are bought as unrefined components and sold as completed merchandise. Items are generally unrefined substances like metals and farming items. However, the term can likewise allude to anything broadly accessible in the open market.
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