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Question

The _________ concept is based on those companies who believe in this philosophy that quality of goods or services of a good standard can easily attract customers.


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Solution

(a) Marketing concept

(b) Production concept

(c) Product concept

(d) Selling concept

Answer (c) Product concept

Explanation: The product concept is the comprehension of the elements of the product to exhibit the most desirable characteristics and greatest components of the item. Advertisers invest a great deal of research and time to focus on their target audience.


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