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What are promotions and their types?


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Solution

Promotion helps to bridge the gap between the producer and the consumer. Through promotional activities like advertising, direct selling, social media selling, press releases, and various other methods are used by the manufacturer to promote his goods and service to a large population. Promotional activities build the awareness of certain products, their contents, usage, and shelf-life. The main purpose of promotion is to increase sales and make the product available to people at large.

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