Question

What Are the Types of Customers?

Answer 1

Customers are of the following types:

1. Loyal customers: Those who remain loyal to a particular product or a brand.
2. Impulse customers: Customers who buy products on an impulse.
3. Discount customers: Customers who buy products when discounts are available.
4. Need based customers: Customers having need for a particular product.
5. Wandering customers: Customers who do not have an idea what they want to buy.

Also read:

• Difference Between Customer and Consumer
• MCQs on Consumer Equilibrium
• MCQs on Consumer Price Index (CPI)

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