Question

What is a retail marketing mix?

Answer 1

Retail marketing mix alludes to the factors that a retailer can use in factor strategies to show up at a powerful advertising system to draw in his prospects.

The factors are the assortments of product and collection alongside the services that are offered, including advertising estimating format, promotion, and furthermore store area location, and visual marketing.

The components of the retail marketing mix are:

• Product

• Price

• Place

• Promotion

• Personnel

• Presentation

Also see: MCQs on Marketing Mix