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Question

What is the marketing mix in marketing management?


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Solution

A marketing mix regards the arrangement of activities, or strategies, that an organization uses to promote its image or item on the market stage. The 4Ps make up a common marketing mix – Place, price, product, and promotion.

Every one of the components of the marketing mix impacts one another. They make up the strategy for an organization and if taken care of it the right way, it can give it an extraordinary achievement.

Also see: MCQs on Marketing Mix

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