Question

What is the physical environment in a marketing mix?

Answer 1

The physical environment alludes to all that your clients see while communicating with your business. This incorporates:

• The actual environment where you give the service or product.

• The interior design and store layout.

• The branding.

• The packaging.

• The staff and how they dress and act.

Think about how a company store’s design, installations, and signage can assemble your image and increase sales.

Also see: MCQs on Marketing Mix