Question

Which is the right sequence within the marketing planning process?

• A. SWOT → Macro environmental analysis → Micro environmental analysis, including competitor analysis → Marketing Objectives
• B. SWOT → Marketing Objectives → Internal Analysis → Positioning
• C. Business and Market definition → Macro environmental analysis → Marketing Objectives → SWOT
• D. Segmentation → Marketing Objectives → Positioning → Marketing Mix
• E. Marketing Objectives → SWOT → Positioning → Segmentation → Target Marketing
• F. Business and Market definition → Macro environmental analysis → Micro environmental analysis, including competitor analysis → SWOT

Answer 1

The correct option is F

Business and Market definition → Macro environmental analysis → Micro environmental analysis, including competitor analysis → SWOT

Answer option F: Business and Market definition –> Macro environmental analysis –> Micro environmental analysis, including competitor analysis –> SWOT

Explanation: A marketing planning process is a methodical approach to creating marketing objectives, techniques, and execution strategies. It can be adjusted to a wide assortment of circumstances, from the routine planning of new business development activities, the launch of a new firm or practice area, to the repositioning of an existing firm. The correct sequence in the process is business and market definition, macro-environmental analysis, micro environmental analysis including competitor analysis, and SWOT.