Question

Which of the following influences customer behavior in five-star hotels?

• A. The client’s previous experiences
• B. The client’s perception of luxury
• C. The client’s stage in the buying process
• D. All of the above
• E. None of the above, customer behavior is only a response to marketing stimuli.

Answer 1

The correct option is D

All of the above

Answer option D: All of the above

Explanation: Customer behaviour is concerned with the study of groups, people, or associations. It also includes each activity related to the use, purchase, and disposal of products and services, and how the shopper’s feelings, perspectives, and inclinations influence purchasing behaviour.