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Question
Who developed the marketing mix?
Who developed the marketing mix?
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Solution
The first marketing mix, or 4 Ps, as initially proposed by Philip Kotler and E. Jerome McCarthy, provided a structure to make a sound decision regarding marketing.
Also see: MCQs on Marketing Mix
Stay tuned to BYJU’S to learn similar Commerce Questions.
The first marketing mix, or 4 Ps, as initially proposed by Philip Kotler and E. Jerome McCarthy, provided a structure to make a sound decision regarding marketing.
Also see: MCQs on Marketing Mix
Stay tuned to BYJU’S to learn similar Commerce Questions.
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