Functions of Distribution Channel

Q.

Continuous stock taking is a part of

1. Annual stock taking

2. ABC analysis

3. Perpetual inventory

4. None of the above

Q.

Identify the elements of the marketing mix.

1. Product

2. Price

3. Promotion

4. All of the above

Q.

___ is the function of marketing which is concerned with the cost and location of target market.

1. Direct distribution

2. Indirect distribution

3. Zero distribution

4. Physical distribution

Q.

A perpetual inventory system:

(A) Assures that a company will never run out of inventory

(B) Updates the inventory figures each time a transaction is made

(C) Lasts forever

(D) Requires the company to count inventory at the end of each period

1. Assures that a company will never run out of inventory

2. Updates the inventory figures each time a transaction is made

3. Lasts forever

4. Requires the company to count inventory at the end of each period

Q. The process of discussing and deciding terms and conditions of sales by negotiating price, quality etc. through an intermediary is known as .

1. Risk-taking
2. Promotion
3. Negotiation

Q.

XYZ supermarket has a lot of people who visit the supermarket each day to buy a variety of products. In order to maintain a continuous supply of products, what aspect of distribution do they focus on?

1. Sort

2. Accumulation

3. Allocation

4. Assorting

Q. refers to the process of combining various goods of the same line of product for sale.

1. Sorting
2. Accumulation
3. Assorting

Q.

Define 'place' in context of marketing mix.

Q. 'Choice of an appropriate channel of distribution is very important marketing decision which affects the performance of an organisation'. Explain any two factors on which the choice of an appropriate channel depends.

Q. refers to the process of collection of goods into larger homogeneous stocks.

1. Sorting
2. Accumulation
3. Assorting
4. Allocation

Q. Marketing strategy development is also known as ________.

1. Marketing Exerciese
2. Marketing Planning
3. Marketing Control
4. Situation Analysis

Q. 'Various tools of communication are used by the marketers to promote their products.'
(i) Why do companies use all tools at the same time?
(ii) Name and explain the most commonly used non-personal tool of promotion which is paid for by the marketer.
(iii) Which tool of promotion will primarily be used for the following?
(a) To promote or protect a company's image or its individual products.
(b) An existing product meant for mass usage by literate people.
(c) To introduce a new product to a particular class of people through door-to-door visits.
(d) To attract attention of the people by using incentives.

Q. A distribution channel is a ______ in business.

1. optional
2. privilege
3. necessity
4. none of the above

Q. Marketers often use the term ________ to cover various groupings of customers.

1. Buying power
2. People
3. Demographic segment
4. Market

Q. A distribution channel in marketing refers to the path or route through which goods and services travel to get from the place of production or manufacture to the final users.

1. True
2. False

Q. Name the element of marketing which makes the product available to the target customer?

Q. 'Coconut Joy Ltd.' are the manufacturer of vegetarian frozen dessert food products made with coconut milk, agave syrup and other certified ingredients. The founders of the company Lovely and Lalita originally developed this treat to meet their own needs but found that their friends and families around were also keen to use the products. It was not only the vegetarians, but also those who could not get enough environment friendly sustainable food, that appreciated the product.
It did not take long for Lovely and Lalita to recognise the potential of their little venture. In the beginning they started from their home with the product being sold through local family parties that enable guests to personally meet the owner. This helped to establish strong connections with the prospective buyers and the company could put the product on shelves of natural food store. The company used all marketing activities to grow and expand. The company began sponsoring booths at festivals, drawing attention to its newly created vegetarian products. It also disseminated relevant information to media about its products and the people who helped in building the company's reputation. Lovely and Lalita were invited for an interview with one of the leading TV channels in which they talked about their environment friendly vegetarian products. To show its gratitude to customers, local business and government officials who supported the company from the beginning, `Coconut Joy Ltd.' hosted a gala event and involved all of them to raise funds for a few local NGO's. The company also asked its fans and customers to send songs and poetry conveying their impression about 'Coconut Joy's Ltd.' products.
(a) Identify and explain the communication tool used by 'Coconut Joy Ltd.'.
(b) Briefly explain the role of the tool identified in (a) above.

Q. In case of sale by description, there is an implied _______ that the goods shall correspond to description.

1. Warranty
2. Condition
3. Stipulation
4. Description

Q. The promotion mix of a company consists of these.

1. Marketing communication, promotion decisions
2. Personal selling, product objectives
3. Advertising, personal selling, sales promotion, publicity and public relations
4. Consumer psychology, buyers motives, brand equity

Q. Marketing strategy development is also known as _______.

1. marketing planning
2. marketing exercise
3. situation analysis
4. marketing control