Importance of Personal Selling

Q.

State Any One Quality of a Good Salesman

Q.

Personal Selling has always played an important role in the marketing of goods and services as it is a rigid tool. State true or false.

1. True

2. False

Q. What is meant by 'Personal Selling'? Explain any three qualities of good salesman.

Q. Five Mark Questions:-
Explain the concept of personal selling and any four qualities of a good salesman?

Q.

Personal selling creates employment opportunities. State true or false.

1. True

2. False

Q. What is meant by Price Mix?

Q.

Under personal selling, a salesman can inform a customer about which of the following features.

1. Price change

2. Product availability

3. New products

4. All of the above

Q. Product differentiation allows partial control over price.

1. True
2. False

Q. "An important task in the marketing of goods relates to designing the label as it provides useful and detailed information about the products". In the light of this statement, draw a label for "Tea" and highlight the important information to be provided on it.

Q. Catalogue of price in shop or store is the example of _________.

1. offer
2. invitation to offer
3. contract
4. advertisement

Q. Select the proper option from the options given below and rewrite the completed sentence:

The process of contracting a business function to someone else is called as ________.
(a) e-business
(b) outsourcing
(c) trading

Q. Short Answer Question.
Explain in brief the concept of personal selling.

Q. ______________ refers to designing the label to be put on the package.

1. Pricing
2. Labelling
3. Packaging
4. Branding

Q. Products sold under a brand name used to command premium prices because, in general, they were superior to non-brand rival products. Technical expertise in product development has become so widespread, however, that special quality advantages are very hard to obtain these days and even harder to maintain. As a consequence, brand-name products generally neither offer higher quality nor sell at higher prices' Paradoxically, brand 'names area bigger marketing advantage than ever.
Which of the following, if true, most helps to resolve the paradox outlined above?

1. Brand names are taken by consumers as a guarantee of getting a product as good as the best rival product
2. Consumers recognised that the quality of products sold under invariant brand names can drift over time
3. In the acquisition of one corporation by another, the acquiring corporation is interested more in acquiring the right to use certain brand names than in acquiring existing production facilities.
4. In the earlier days when special quality advantages were easier to obtain than are now, it was also easier to get new brand names established.

Q. Select the proper options given from the options given below and rewrite the completed sentences :
The term entrepreneur was first used by ________.

(a) J. Schumpeter
(b) R. Cantilon
(c) A.H. Cole