Question

Five Mark Questions:-
Explain the concept of personal selling and any four qualities of a good salesman?

Answer 1

Personal selling involves oral presentation of message in the form of conversation with one or more prospective customers for the purpose of making sales. It is a personal form of communication. Companies appoint salespersons to contact prospective buyers and create awareness about the product and develop product preferences with the aim of making sale.

Four qualities of a good salesman:

• Good personality: The salesman should have a good personality meaning he should be attractive and should have a pleasing voice and ability to draw attention.
• Good communication skill: Communication is an asset for the salesman. He should be able to speak freely and clearly and should have good listening skills.
• Proper knowledge of products: It is important for the salesman to have proper knowledge regarding the products which he has to offer. This enables him to be confident and able to demonstrate the products easily.
• Psychological skills: He should be intelligent and have a good imagination. Should be able to guess what is on people's minds, his mind should be alert and should have self confidence.