Marketing Mix
Trending Questions
List the characteristics of a good brand name.
___ is a set of marketing tools that firm uses to pursue its marketing objective in the target market.
Marketing concept
Marketing
Marketing mix
None of these
Which of the following are the dimensions of the business environment? Find the Answer at BYJUS
Legal and social
Technological and economic
Social and economical
All of the above
What Is an Example of Decentralization?
[0.80 marks]
- Producer
- Product
- Price
- Place
A brand is the identification of a product. It can be in the form of a name, ___ or design.
Symbol
Colour
Texture
None of these
- Marketing mix
- Product mix
- Price Mix
- Place mix
BlueBear is a shoe manufacturer based in the U.S. Which of the following indicates that the company is following a market development strategy?
Blue Bear adds a line of leather purses to its offerings in the U.S. markets.
Blue Bear introduces a line of children’s clothing to its current target market.
Blue Bear employs a British comedian for a U.S. advertising campaign.
Blue Bear introduces its shoes in the Indian and South-East markets.
Blue Bear develops a line of athletic shoes for its current target market.
What are the elements of a service marketing mix?
Dextora Technologies manufactures microprocessors and caters exclusively to private manufacturers that produce high-end computers. Which type of market does Dextora directly target?
Business market
Government market
Consumer market
Reseller market
Retail market
List the characteristics of a good brand name.
What is meant by brand name?State any four characteristics of good brand name.
___ refers to the combination of all decisions relating to the promotion of sale products and services.
Place
Promotion
People
Price
Discuss in brief the concept of marketing mix.
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What is a marketing mix strategy?
- External
- Internal
- Controllable
- Uncontrollable
How is a marketing mix used in business?
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Why is a marketing mix important?
- Middlemen who can provide wanted marketing services will be given first preference.
- Size and average frequency of customers orders also influence the channel decision.
- The broader the product- line, the shorter will be the channel.
- None of the above
- External
- Internal
- Controllable
- Uncontrollable
Explain the meaning of the term promotion mix.
[0.80 marks]
- Selling concept
- Product concept
- Production concept
- Marketing concept
- Marketing strategy
- Price of competitors
- All of above
- Strategies of competitors
Get a toy car free with every packet of chips. Which method of sales promotion is it?