Marketing Mix

Q.

List the characteristics of a good brand name.

Q.

___ is a set of marketing tools that firm uses to pursue its marketing objective in the target market.

1. Marketing concept

2. Marketing

3. Marketing mix

4. None of these

Q.

Which of the following are the dimensions of the business environment? Find the Answer at BYJUS

1. Legal and social

2. Technological and economic

3. Social and economical

4. All of the above

Q.

What Is an Example of Decentralization?

Q. Which of these is not an element of marketing mix?

[0.80 marks]

1. Producer
2. Product
3. Price
4. Place

Q.

A brand is the identification of a product. It can be in the form of a name, ___ or design.

1. Symbol

2. Colour

3. Texture

4. None of these

Q. is the combination of variables chosen by a firm to prepare its market offering.

1. Marketing mix
2. Product mix
3. Price Mix
4. Place mix

Q.

BlueBear is a shoe manufacturer based in the U.S. Which of the following indicates that the company is following a market development strategy?

1. Blue Bear adds a line of leather purses to its offerings in the U.S. markets.

2. Blue Bear introduces a line of children’s clothing to its current target market.

3. Blue Bear employs a British comedian for a U.S. advertising campaign.

4. Blue Bear introduces its shoes in the Indian and South-East markets.

5. Blue Bear develops a line of athletic shoes for its current target market.

Q.

What are the elements of a service marketing mix?

Q.

Dextora Technologies manufactures microprocessors and caters exclusively to private manufacturers that produce high-end computers. Which type of market does Dextora directly target?

1. Business market

2. Government market

3. Consumer market

4. Reseller market

5. Retail market

Q.

List the characteristics of a good brand name.

Q.

What is meant by brand name?State any four characteristics of good brand name.

Q.

___ refers to the combination of all decisions relating to the promotion of sale products and services.

1. Place

2. Promotion

3. People

4. Price

Q.

Discuss in brief the concept of marketing mix.

Q.

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Q.

What is a marketing mix strategy?

Q. Factors which can be influenced at firms level are calledfactors.

1. External
2. Internal
3. Controllable
4. Uncontrollable

Q.

How is a marketing mix used in business?

Q.

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Q.

Why is a marketing mix important?

Q. The companys product-mix influences the pattern of channels. This is substantiated from the which of the following?

1. Middlemen who can provide wanted marketing services will be given first preference.
2. Size and average frequency of customers orders also influence the channel decision.
3. The broader the product- line, the shorter will be the channel.
4. None of the above

Q. Factors which cannot be influenced at firms level are calledfactors.

1. External
2. Internal
3. Controllable
4. Uncontrollable

Q. Very Short Answer Question.
Explain the meaning of the term promotion mix.

Q. Which of the philosophies focuses on customer satisfaction?

[0.80 marks]

1. Selling concept
2. Product concept
3. Production concept
4. Marketing concept

Q. Factors that must be considered while designing pricing strategies are _____.

1. Marketing strategy
2. Price of competitors
3. All of above
4. Strategies of competitors

Q.

Get a toy car free with every packet of chips. Which method of sales promotion is it?