Publicity and Public Relations

Q.

What are the disadvantages of promotion?

Q.

The process of converting the message into communication symbols is known as

1. Media

2. Encoding

3. Feedback

4. Decoding

Q. Why is it important for business enterprises to understand their environment? Explain briefly.

Q. Publicity is a form of promotion.

1. Paid
2. Partially Paid
3. Unpaid

Q.

Distinguish between advertising and personal selling.

Q.

Explain any three functions of marketing.

Q.

What is marketing? What functions does it perform in the process of exchange of goods and services? Explain.

Q.

Explain the following functions of marketing.

(i) Gathering and analysing market information.

(ii) Customer support services.

Q.

What are Public Relations? Explain any four points on the role and importance of Public Relations in Marketing Management.

Q.

Explain the purpose of 'customer support services' provided for customer satisfaction.

Q.

What are the 7 types of promotion?

Q.

What is an effective promotion?

Q.

___ is the person who maintains public relations.

1. Advertising

2. Public Relation

3. Marketing

4. None of the above

Q. 'Advertising' and 'Personal Selling' both are communication tools used by the marketers to promote their products. Yet they differ in their approach. Differentiate between the two by giving any six differences.

Q.

How does technology affect the marketing mix?

Q. What is meant by Publicity?

Q.

What are the four key dimensions of the marketing environment?

Q.

State the pillars, on which marketing concept is based.

Q. means maintaining relations with the public for effective marketing.

1. Publicity
2. Advertisement
3. Public relation

Q.

How does a marketing mix work together?

Q.

A brands ________ is the way the brand is perceived by its target market, on important attributes.

1. Marketing strategy

2. Competitive advantage

3. Differentiation strategy

4. Positioning

5. 1. None of the above is correct

Q. Long Answer Type Question.
Distinguish between advertising and personal selling.

Q.

Karan is the General Manager of Analystics Ltd. He faced a problem in some policy on purchases. Instead of talking to the purchase department, he directly consulted his supervisor Subhash about the problem. He talked to him freely and developed an independent channel of communication. It was based completely on their mutual good will: Karan did not follow strict rules and regulations relating to the formal line of communication and also exaggerated the impact of his problem to the extent of creating rumours.

(i) Name the type of organisation followed by Karan? Explain its meaning.

(ii) What could have been done by Karan if he followed the formal lines of communication to solve the problem on purchases?

(iii) Which line of communication could have given a better solution and why?

(iv) State the limitations of the case study.

Q.

What tools are used to create public creation?

1. By posting the latest details of companies on its official websites.

2. By giving a press release to interact with the general public.

3. By giving a threat to the competitors.

4. By giving a feel of the product to the audience.

Q.

What is marketing concept? How does it help in the effective marketing of goods and services?

Q.

How does the marketing mix help a business?

Q. Publicity involves an sponsor for communicating the message.

1. identified
2. unindentified
3. third party

Q. Six Mark Question
Explain the role of 'Advertising' in marketing management.

Q.

___ means maintaining relations with the public, which helps in framing strategic policies for effective marketing, by evaluating the attitudes of the public.

1. Sales Promotion

2. Advertising

3. Online Marketing

4. Public Relations

Q. You are participating in a school debate on the topic 'Role of advertising for the business & society'. You have to speak against the topic, i.e., on negative fallouts/objections against advertising. Support your topic point wise.