Question

A company wants to modify its existing product in the market due to decreasing sales. You can imagine any product about which you are familiar. What decisions/steps should each level of management take to give effect to this decision?

Answer 1

In order to modify the existing product in the market, the following decisions/steps should be taken by each level of management.

Top Level Management

1. The top level managers must carefully analyse the market and plan the modification of the product accordingly.
2. It should work towards coordinating the activities of the various departments towards the common goal of modification of the product.
3. It must organise various resources that are required for the achievement of the objective of modification of the product.

Middle Level Management

1. The middle level managers must work towards implementing the plans framed by the top level management.
2. They must organise the personnel required for the implementing the plans and strategies.
3. The personnel must be assigned duties according to the plan and it must be ensured that the work is done according to it.

Operational Level

1. The operational level management must properly provide instructions to the workers and provide guidelines to them so as to work smoothly.
2. It must ensure quality of the work while minimising wastages.
3. It must motivate the workers to work towards the achievement of the common objectives.